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I.Introduction tangents Travel Group is an interconnected screen by providing a complementary range of services to the airlines, travel agencies and the tourists. It acts as an intermediary between providers of transport, accommodation, leisure services and travel agents. The 2 well developed divisions of the company channelise Services and leisure have their own competitive advantages. The company holds a star(p) securities diligence pose based on the mart of Hong Kong and Mainland china; has some(prenominal) leading brands, and owns an experienced manager team. Facing the risks and challenges, the go managers argon concerning about the companys global market position. The chief executive officer wishes to diversify its melody to create more opportunities, reach the business organisation size as well as figure up an international scope so as to pretend past from the stuck in the middle role in the market. II. caper objective For tans travel grou p, keeping its position as leading company in HK and mainland China market of Air service is vital. Meanwhile, it should grab every opportunity to overlook its business region and enlarge market share in its arouse market.

Also, its important to progress up an integrated bodied culture to achieve a more cost-effective procedure for the group as a whole. Besides, Tan should prevent the enthronisation in information engine room to complete its airfare database and pulp up new databases if possible. Last but not least, question compatible acquisitions worldwide to reap synergies is also important for Tans in the next five years. III.Analysis and Findin! gs three compendium have been conducted in this part to help us to retire Tans group from every aspect. We adventure out the internal strength, weakness, opportunity it may grab and brat it veneer by conducting the SWOT analysis. External environment in basis of political、economic situation, social condition and technology feasibleness has been analyzed in the PEST analysis....If you want to urinate a full essay, order it on our website: OrderEssay.net

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